PGDM in Marketing Management
Lead the Market with PGDM in Marketing Management at CMT Business School
CMT Business School offers a dynamic PGDM specialization in Marketing Management, designed to prepare students for the fast-evolving world of digital, strategic, and customer-centric marketing.
The program integrates consumer behaviour, digital marketing, brand management, sales strategy, market research, and marketing analytics, helping students understand how successful brands attract, engage, and retain customers.
Students gain hands-on experience through live projects, campaign planning, case studies, and real-time market analysis, enabling them to build strong practical and strategic marketing skills.
Why Marketing Management?
- Over 70% of business growth today depends on effective marketing and customer engagement strategies.
- Digital platforms such as social media, search engines, and e-commerce have created massive demand for skilled marketing professionals.
- Companies are investing heavily in branding, digital campaigns, and customer experience to stay competitive.
- India's Digital Advertising industry is growing at over 25% annually, creating exciting career opportunities.
✨ Value Added Courses For You
PGDM Specialization in Marketing Management
Build a successful career in the dynamic world of marketing with an industry-focused PGDM program designed to develop innovative marketing leaders and strategic thinkers.
Course Overview
CMT Business School offers a two-year full-time Post Graduate Diploma in Management (PGDM) with a specialized focus on Marketing Management.
This comprehensive program equips students with advanced knowledge in market research, consumer behavior, branding, strategic planning, digital marketing, and integrated marketing communication to succeed in competitive business environments.
Learning Focus
- Market Research & Consumer Insights
- Strategic Marketing Planning
- Brand Management & Positioning
- Digital Marketing & E-Commerce
- Sales & Distribution Management
- Customer Relationship Management
- Marketing Analytics
- Global Marketing Strategies
Program Highlights
Market Research Excellence
Develop skills to analyze customer behavior and market trends effectively.
Strategic Planning
Create marketing strategies aligned with organizational growth goals.
Brand Management
Master techniques for brand positioning, equity building, and reputation management.
Digital Marketing Focus
Gain expertise in SEO, social media, content marketing, and e-commerce strategies.
Career Opportunities
Brand Manager • Marketing Analyst • Digital Marketing Specialist • Product Manager • Market Research Analyst • Sales Manager • Media Planner
4 Simple Steps to Join PGDM Marketing Management
Simple, transparent, and student-friendly. Apply online or visit campus directly.
Submit Application
Complete the online application form or visit the campus.
Admission Counseling
Interact with our admission team for program guidance.
Document Verification
Submit academic records and required documents.
Confirm Admission
Pay fees and secure your seat in the PGDM program.
Program Structure & Course Highlights
Designed to shape future business leaders through academic excellence, practical exposure, and industry-driven learning.
Financial Management Course Details
- No. of Credits: 108
- No. of Instructional Hours: 1030
- Fee Structure: ₹1.5 Lakhs Per Annum
- Program Duration: 2 Years Full-Time
Program Schedule
- Academic Year Starts from July
- Semester - 1 : 20 Weeks
- Project Work : 2 Weeks
- Semester - 2 : 18 Weeks
- Summer Internship : 10 Weeks
Weekly Lecture Schedule
- 5 Days a Week (Monday - Friday)
- 30 Hours Per Week
- Session 1 : 9:30 AM – 11:00 AM
- Break : 11:00 AM – 11:15 AM
- Session 2 : 11:15 AM – 12:45 PM
- Lunch : 12:45 PM – 1:30 PM
- Session 3 : 1:30 PM – 2:45 PM
- Break : 2:45 PM – 3:00 PM
- Session 4 : 3:00 PM – 4:30 PM
Practical Financial Training
- No. Of Weeks: 38
- Instructional Hours / Week: 30
- Total Practical Hours: 1140 Hours
- Includes: Financial Modeling, Case Studies & Live Projects
Marketing Management Program Structure
A comprehensive semester-wise curriculum designed to build expertise in strategic marketing, branding, consumer behavior, digital marketing, sales, and customer relationship management.
Semester - 1
26 CreditsManagement Theory & Practice
2Statistics for Managers
3Accounting for Managers
3Macro Economics
3Business Communication
2Principles of Marketing
3Financial Management
3IT for Managers
3Introduction to Retailing
2Viva-Voce & Industrial Visit
2Mini Project
-Semester - 2
25 CreditsOrganization Behaviour
2Human Resource Management
3Operations Management
3Introduction to FinTech
2Business Research Methods
2Business & Society
2Banking, Financial Services & Insurance
3Cost & Management Accounting
3Corporate Skills for Executives
2Viva-Voce & Industrial Visit
2Mini Project
-Semester - 3
25 CreditsBusiness Laws
2Business Policy & Strategic Management
3Entrepreneurship
3Elective 1
3Elective 2
3Elective 3
3Elective 4
3Elective 5
3Viva-Voce & Industrial Visit
2Semester - 4
24 CreditsCorporate Governance & Business Ethics
2International Business
3Application of Emerging Tech (AR, VR)
2Elective 6
3Elective 7
3Elective 8
3Elective 9
3Viva-Voce & Industrial Visit
2Campus to Community
3Electives
25 CreditsSales and Distribution Management
3Strategic Brand Management
3Consumer Behaviour
3Service Marketing
3Digital Marketing
3Integrated Marketing Communication
3Marketing Research
3Customer Relationship Management
3Job Opportunities in Marketing Management
Upon completion of the program, graduates are well-equipped to build successful careers across diverse sectors of the modern marketing industry.
Marketing Manager
Develop and execute strategic marketing campaigns to drive business growth.
Brand Manager
Build strong brand identity and create strategies for market positioning.
Marketing Analyst
Analyze market trends, customer insights, and campaign performance data.
Public Relations Manager
Manage brand reputation and create impactful communication strategies.
Event Marketing Manager
Plan and execute promotional events that enhance customer engagement.
Digital Marketing Manager
Lead online campaigns through SEO, social media, and digital platforms.
Content Manager
Create and manage compelling content strategies across digital channels.
Performance Marketing Manager
Optimize paid campaigns to maximize conversions and measurable ROI.
Hear From Our Students & Future Business Leaders
Discover real experiences, success stories, and student journeys at CMT Business School through video testimonials and student feedback.
Frequently Asked Questions
Have questions about PGDM in Marketing Management at CMT? Find answers below.
The program focuses on branding, consumer behavior, digital marketing, market research, and strategic marketing.
Marketing Manager, Brand Manager, Product Manager, Sales Manager, and Digital Marketing Specialist.
Yes. Students learn SEO, social media marketing, content marketing, and digital advertising strategies.
Yes. Students gain practical exposure through internships, campaigns, and live marketing projects.
FMCG, Retail, E-Commerce, Advertising Agencies, IT Companies, and Startups.
Brand management, communication, sales strategy, customer engagement, and analytical thinking.
Yes. Students receive complete placement training and recruitment support.
Apply online through the admission portal or visit the campus directly.
