Marketing Management
Course Details
- No. of Credits : 108
- No of Instructional Hours: 1030
- Fee Structure: 1.5 Lacs for Annum
Conduct of Program
- Academic Year Starts from 15th July 24
- Semester - 1 : 20 Weeks
- Prohect : 2 Weeks
- Semester - 2 : 18 Weeks
- Summer Internship : 10 Weeks
Lecture Schedule
- 5 Days a week Mon - Fri 30 Hrs per week
- 1st Session : 9:30 AM to 11:30 AM
- Break: 11:00 AM to 11:15 AM
- 2nd Session : 11:15 AM to 12:45 PM
- Lunch : 12:45 PM to 1:30 PM
- 3rd Session : 1:30 PM to 2:45 PM
- Break: 2:45 PM to 3:00 PM
- 4th Session : 3:00 PM to 4:30 PM
Practical Learning
- No. Of Weeks : 38
- No. Of Instructional Hours : 30
- No. Available Hours : 1140 Hours
Value Added Courses For You !
Corporate Skills for Executives
Microsoft Excel Certification
Personal Branding & Networking
Tally with CRP
Banking & Finance
PGDM Specialization in Marketing Management
Program objectives for marketing management typically revolve around aligning marketing strategies with overall business goals to drive growth, enhance brand equity, and create value for both customers and stakeholders. Here are some core objectives for a marketing management program
Course Outcomes
Upon completing the Marketing Management course, students will understand key marketing principles and be able to analyze market environments, develop effective marketing strategies, conduct market research, and segment target markets. They will also learn to implement marketing tactics, evaluate performance, adapt to global markets, and apply ethical practices. Additionally, students will enhance their ability to communicate marketing information effectively to stakeholders, equipping them with the essential skills for success in various marketing roles and contributing to organizational success
Program Highlights
- Market Research and Analysis: Develop skills in market research to understand customer needs, preferences, and behavior. Analyze competitive landscapes and industry trends to identify opportunities and threats.
- Strategic Planning: Formulate comprehensive marketing strategies that align with business goals. Create and implement effective marketing plans to achieve specific objectives.
- Brand Management: Enhance brand awareness, equity, and positioning. Develop strategies for brand differentiation and value proposition. Manage brand reputation and customer perceptions through consistent messaging.
- Digital Marketing and E-Commerce: Leverage digital platforms to enhance online presence and customer engagement. Utilize SEO, content marketing, and social media to drive traffic and conversions.
Job Opportunities
Upon completion of the program, graduates are well-equipped to pursue rewarding careers in various sectors of the Marketing industry, including:
Marketing Manager
Brand Manager
Marketing Analyst
Public Relations Manager
Event Marketing Manager
Digital Marketing Manager
Content Manager
Performance Manager
PGDM Program Structure
Semester - 1
| S.No | Name of the Course | Credits |
|---|---|---|
|
1 |
Management theory & Practice
|
2 |
|
2 |
Statistics for Managers
|
3 |
|
3 |
Accounting for Managers
|
3 |
|
4 |
Macro Economics
|
3 |
|
5 |
Business Communication
|
2 |
|
6 |
Principles of Marketing
|
3 |
|
7 |
Financial Management
|
3 |
|
8 |
IT for Managers
|
3 |
|
9 |
Introduction to Retailing
|
2 |
|
10 |
Viva-voce & Industrial Visit
|
2 |
|
|
Mini Project
|
|
|
|
Total |
26 |
Semester - 2
| S.No | Name of the Course | Credits |
|---|---|---|
|
1 |
Organization Behaviour
|
2 |
|
2 |
Human Resource Management
|
3 |
|
3 |
Operations Management
|
3 |
|
4 |
Intoduction to Fintech
|
2 |
|
5 |
Business Research Methods
|
2 |
|
6 |
Business and society
|
2 |
|
7 |
Basics of Banking , Financial Services and Insurance
|
3 |
|
8 |
Cost and Management Accounting
|
3 |
|
9 |
Corporate skills for Executives
|
2 |
|
10 |
Viva-voce & Industrial Visit
|
2 |
|
|
Mini Project
|
|
|
|
Total |
25 |
Semester - 3
| S.No | Name of the Course | Credits |
|---|---|---|
|
1 |
Business Laws
|
2 |
|
2 |
Business Policy & Strategic Management
|
3 |
|
3 |
Entrepreneurship
|
3 |
|
4 |
Elective 1
|
3 |
|
5 |
Elective 2
|
3 |
|
6 |
Elective 3
|
3 |
|
7 |
Elective 4
|
3 |
|
8 |
Elective 4
|
3 |
|
9 |
Viva-voce & Industrial Visit
|
2 |
|
|
Total |
25 |
Semester - 4
| S.No | Name of the Course | Credits |
|---|---|---|
|
1 |
Corporate Governance and Business Ethics
|
2 |
|
2 |
International Business
|
3 |
|
3 |
Application of Emerging Tech (AR, VR)
|
2 |
|
4 |
Elective 6
|
3 |
|
5 |
Elective 7
|
3 |
|
6 |
Elective 8
|
3 |
|
7 |
Elective 9
|
3 |
|
8 |
Viva-voce & Industrial Visit
|
2 |
|
9 |
Campus to Community
|
3 |
|
|
Total |
24 |
Elective
| S.No | Name of the Course | Credits |
|---|---|---|
|
1 |
Sales and Distribution Management
|
3 |
|
2 |
Strategic Brand Management
|
3 |
|
3 |
Consumer Behaviour
|
3 |
|
4 |
Service Marketing
|
3 |
|
5 |
Digital Marketing
|
3 |
|
6 |
Integrated Marketing Communication
|
3 |
|
7 |
Marketing Research
|
3 |
|
8 |
Customer Relationship Management
|
3 |
|
|
Total |
25 |
